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Your foot has the shoe.
Now, your back haS
KORE
strengthens back muscles and properly alignS spinE
overcomes the psychological and biomechanical causes of poor seating posture
comfortably promotes perfect posture and actively heals and reverses years of prior damage from slouching
options
Students
Yoga
Gym/Exercise/Weight Training

Executives
Conference Room
Yoga

Drafting
Retail
Reception

design
DESIGN

THE KORE LOOK
design patent
US D728,293
For centuries, we all sat wrong: on a horizontal seat, with a vertical backrest. And we did what gravity and biomechanics dictated: we slouched and our spine and lumbar muscles fell into the 90º angle.
That slouching over decades of sitting causes back pain and degenerative spine disease and disorders.
The BallBack™ Patented Technology in the KORE forces the back into perfect posture, discouraging slouching and encouraging perfect spinal alignment.
The BallBack with iChair Backrest Technology is the first backrest to incorporate a stabilized spherical backrest allowing 360º radial movement of the back's lower lumber region, making little or no contact with lumbar muscles that are often deprived of oxygen from too much pressure from typical lumbar supports.
Utility
UTILITY

THE KORE UTILITY
utility patent
US10368647
The BallBack™ Patented Technology in the KORE is so novel that it has been granted an exclusive utility patent.
KORE literally revolutionizes the way people sit.
No more slouching.
No other company can replicate this technology. After years of experimentation, the KORE patent for stabilizing the spherical shaped backrest cannot be replicated by any company anywhere in the world.

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postural mechanics and the psychology of sitting
THEORY


OUR BRAINS ARE HARD WIRED TO seek IMMEDIATE, SHORT-TERM comfort and the avoidance of pain at all times ... Especially while we are seated.
We consciously and unconsciously seek and maneuver into seatED positions that enable us to use the least amount of energy while promoting comfort.
So we slouch, almost always, all of us. For those of us working at a desk, students and all others who sit in a chair regularly for long periods of time, our brains disregard proper postural mechanics and seek to use as little energy as possible.
So we bend our backs into convex slouches and PROTRUDE INTO THE SEAT cushion to restrain our back and relax our back muscles. But, this PROCESS WILL NEVER PROMOTE PROPER AND HEALTHY spinal development and, OVER TIME, WILL BE THE CAUSE OF chronic injury for repeated stress of spinal joints.

BALLYOGA
Rethinking yoga, with the KORE chair.
A new system for achieving traditional yoga poses and introducing a totally new perspective on seated, stabilized core yoga.
100's of ways to use the Ballback as part of our new "ballyoga"



ballyoga
theory
contact

contact us to find out more
or to buy a KORE chair today
KORE
11811 SAN VICENTE BOULEVARD, THIRD FLOOR
LOS ANGELES CALIFORNIA 90049
Tel: 3106003800 Email: kirkschenck@gmail.com
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